Monthly Archives: July 2013

Free Infographic: A Diamond in the Rough – The Indestructible Jewel

The two popular phrases, “diamonds are a girl’s best friend” and “diamonds are forever” both pay homage to one of the world’s most resilient gemstones: the diamond. Aside from their aesthetics, diamonds are also known for their extreme hardness. In fact — the diamond is the hardest, natural substance found on the earth! Check out this infographic to learn more about diamonds


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The word “diamond” originates from the Greek word, “Adamas,” which translates into “unconquerable” and “indestructible.” Judging by its unrelenting value and physical endurance, it appears the diamond can famously-withstand two of the greatest forces on Earth: weathering and women!

Diamonds have long been revered for their brilliancy and prismatic colors. An excerpt from author Marijan Dundek’s book, Diamonds, surmises the human fascination of the precious gemstone in one simple paragraph: “Over the centuries the diamond acquired unique status as the ultimate gift of love, in myth and reality. It is the hardest known substance yet has the simplest chemical composition, consisting of crystallized carbon, the chemical element that is fundamental to all life.”

Today, the annual global rough diamond production is estimated to be about 130 million carats (26 tonnes), of which 92 per cent are cut and polished in Surat, India.

Diamonds are defined by the four “C’s”: carat, clarity, color and cut. The carat determines the mass of a diamond, whereas clarity measures the internal defects (aka. “inclusions”) of a diamond. The color of a diamond represents the finest quality (high grade is completely colorless and classified as “D”), and the cut represents the final workmanship in which a diamond has been shaped and polished into a gem.

Diamonds are actually crystals of pure carbon that form under crushing pressure and extreme heat between 2000º –3000º F! These crystals are eventually brought closer to the earth’s surface through volcanic activity. Diamond formations begin in the Earth’s mantle, reaching depths between 75 and 120 miles beneath the earth’s surface.

Only about 1 in 1 million diamonds are quality one carat stones; 1 in 5 million are 2-carat, and 1 in 15 million are 3-carat. It’s hard to conceptualize the antiquity of these rare gems, but believe it or not, most diamonds found in nature are between 1-3 billion years old!

Diamond-Studded Facts

Fact #1: Worldwide, 5 million people have access to appropriate healthcare, as a result of revenues from diamonds.

Fact #2: Diamond revenues enable every child in Botswana to receive free education up to the age of 13.

Fact #3: Worldwide, 10 million people are directly or indirectly supported by the diamond industry.

Fact #4: In 2004, astronomer Travis Metcalfe discovered a diamond star that is 10 billion trillion trillion carats.

Fact #5: The diamond mining industry generates over 40% of Namibia’s annual export earnings.

Fact #6: The Diamond Development Initiative was established to improve the working conditions of artisanal miners.

Fact #7: Approximately one million people are employed by the diamond industry in India.

Fact #8: Approximately $8.5 billion worth of diamonds a year come from African countries.

Fact #9: The revenue from diamonds is instrumental in the fight against the HIV/AIDS pandemic.

Fact #10: An estimated 65% of the world’s diamonds come from African countries.

**In 1477 the Archduke of Austria gave a diamond to Mary of Burgundy, which symbolized the earliest record of a man, presenting a diamond to a woman! Why break tradition now? Visit for all your crystal queries and available quartz collections!**